
Founder and CEO at NETOPIA System
Romania

Founder and CEO at NETOPIA System
Romania
Starting with 1996 I am actively involved in the Romanian Internet and Telecom business. My area of expertise is in mobile marketing and payment services, however I am interested in content related services and mobile convergence.
During my job at Vodafone Romania I was involved with the development with hybrid (by then) mobile web services, with the launch of myx.net portal and complementary services.
In 2005 I have launched my own company NETOPIA.
Today, NETOPIA, located in Bucharest and with a branch in Silicon Valley, is Romania's premier mobile marketing and mobile payments provider. We are investing massively in research and development making us a true trend setter.
Our main services are
web2sms.ro - a true, all purpose, self managed platform for mobile campaigns. With more than 4 Milion sms messages sent monthly our services are used by Top Romanian companies.
mobilpay.ro - reinvented and redefined the mobile payment market. Now, with more than 75% market share we are driving the monetization revolution in Romania.
I am actively involved in other projects, such as the first Games on Demand Platform in Eastern Europe, www.mygod.ro or one of the top Call Centers and Alternative Telecom Operator in Romania.
internet and mobile solutions development,
creative marketing communication,
business development,
sales, product marketing
mobile content development, integration and distribution
e and m-payment solutions implementation
(Privately Held; Information Technology and Services industry)
August 2007 — Present (2 years 7 months)
GOD Entertainment is meant to revolutionize the electronic entertainment industry in Romania.
Our first service, launched in Dec 2008, www.mygod.ro is the first on Demand Platform available at the moment in this region. We are proud to offer more than 500 games on a monthly payment basis.
(Privately Held; Information Technology and Services industry)
March 2005 — Present (5 years )
NETOPIA System is a solution provider for web based applications as well as with impressive compentences in the mobile area. Developers of several 5* ranked applications such as :
- mobo.ro java content delivery platform
- weblog.ro. a powefull blogging service with mobile capabilities (rated number 1 in prestigeous Harward Business Review feb 2005)
- web2sms.ro .on-line direct marketing service using sms
- mobilpay.ro - the premier mobile payment solution in Romania
NETOPIA System also acts as a content integrator of mobile services and applications, for internal and external partners, on the romanian market. We have excelent relations with all Romanian mobile operators for whom we started delivering the content. We are also the premier service provider for sms based communication solutions in Romania, offering a wide range of custom made services using a state of the art, in house developed, platform.
NETOPIA's 2007 turnover exceeded 1Milion Euro
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 1999 — January 2007 (8 years 1 month)
Developed and proposed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to to guide the creation of marketing materials and ensure congruence with objectives.
Selected Contributions:
- Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
- Planned and led execution of online advertising campaign that doubled revenue.
- Directly participated in the product development for various companies
(Privately Held; 11-50 employees; Banking industry)
August 2005 — May 2006 (10 months)
Strategic Consulting, including business plan & sales strategy development.
The position required the development and implementation of new strategies and procedures to gain customers on e-commerce services implementation.
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
April 2001 — March 2005 (4 years )
- Strategic Consulting, including business plan & sales strategy development for web-related services
- Deployment of first mobile portal in Romania (myX-www.myx.net)currently the most visited site made in colaboration with Vodafone Global Platform
- Deployment of the second version of the mobile portal in colaboration with HP
- Development and Deployment of Java Delivery portal within myX portal to serve 4 milion Connex customers
- Generated new development deals for web-based and mobile-based services
(Privately Held; 1-10 employees; Online Media industry)
November 2002 — September 2003 (11 months)
Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Manager.
Also I was a partner in 1Sound.com with Mr. Rod Underhill, co-founder of mp3.com
Selected Contribution:
- Contributed campaign theme idea that proved effective in delivering overall message.
- Directly participated at the service definition and development by managing the outsourced programming team
(Privately Held; 1001-5000 employees; Telecommunications industry)
November 1999 — April 2001 (1 year 6 months)
Create and consolidate Connex market presence as ISP in the SE Romania Region using direct sales strategyes.
Selected Contribution:
- Increased portfolio with 35% and revenue with 40% by adding high value customers
(Privately Held; 51-200 employees; Information Technology and Services industry)
September 1996 — August 1999 (3 years )
In September 1996 GMB Computers goal was to become an ISP in the Romania's region Constanta.
The development, deployment and marketing this service was my job as well as building up a team of professionals ready to build this service from scratch.
Selected Contributions:
- Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
- by the end of 1999, GMB Computers was officially recognized as the premier ISP in the region with more than 5000 subscribed users and 45% market share
- Increase the service revenue reaching breakeven point after 2 years
B.A. , Management, International Marine Law, Engineering, Ship Construction , 1993 — 1998
new internet technologies, computers, web design,mobile services,content,sms based services,mobile applications,mobile payment services,mobile based marketing,on demand services.
- OpenID Foundation representative for Romania (OpenID)
- founder of Romanian Anti-Spam Organization (A.B.U.S.E.)
- founder and board member of APTI (ngo)
-2008 : mobilapay.ro receives : No Cash Award for Pioneering in Electronic Payment. (www.no-cash.ro)